We Believe Good Dashboard Design Makes Information Consumption Effortless
When a user glances at a well-planned dashboard design, user should get an immediate overview of how the company is doing relative to that person’s responsibilities. Everything that person needs to make the decisions should be right there, ideally on one easy-to-view screen. BI Dashboard as a whole must be carefully designed, so should each element of the dashboard such as KPI’s. That just won’t happen if you’re relying on poor design.
We tend to take-in visual representations of information in predictable ways. Most of us, for example, look first at the upper-right hand portion of a screen before glancing at other sections. Quality data visualizations can exploit these tendencies and, through thoughtful layout, lead a BI dashboard user through a consistent process for consuming and acting upon a given set of data. Poor dashboard design can actually prevent this kind of consistency from taking root.
Large amount of data could be meaningless. Large collection of data can lead knowledge workers astray, or in many cases, virtually paralyze them. That’s a terrible waste of your company’s greatest asset–human intelligence. A well-planned Dashboard design can take at least the preliminary layer of analysis off a worker’s plate. Think of something as simple as the judicious use of icons. Putting them in-line with raw numbers to show the direction of trends can make scanning a set of metrics and choosing a course of action much simpler.
A poorly designed BI Dashboard is not an asset. If no one trusts the results, or if it’s hard to use, no one is going to turn to it when it’s time to get things done. Users will be back to trusting their “gut feeling”. It’s impossible to reach ROI without validating the “gut feeling”. Quality design is a beginning of a long road to ensure that workers trust and use the investment in BI.